Toronto – meet Collective Arts Brewing. The company, set to officially launch on September 12 is a brewing company that hopes to promote local emerging artists through their packaging. All their bottles will feature limited edition artworks by artists, musicians, filmmakers, and more, with each label series only lasting a few months. Not only that, but through the use of augmented reality, the labels literally come to life when viewed through the Blippar mobile app (my inner digital nerd is absolutely losing it right now).
Its safe to say this is one of the raddest beer companies I have ever come by, and by the looks of their inaugural art series, there are some pretty amazing things to come from this company. Huge props to Collective Arts Brewing for bringing a new spin to our beloved beloved beer.
The company is holding a launch party on September 12th at the Gladstone Hotel and I highly recommend everyone check it out! I know I will be there.